On Friday, MNTN (MNTN) filed with the SEC for a planned initial public offering. After pricing of the offering, the company expects that the shares will trade on the New York Stock Exchange under the symbol “MNTN.” MNTN operates a connected TV advertising platform and has Ryan Reynolds as its Chief Creative Officer. The prospectus states: “MNTN is on a mission to transform Connected TV into a next-generation performance marketing channel. Our revolutionary Performance TV software platform allows marketers to combine the powerful storytelling format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising. Our self-serve software platform enables marketers to precisely target audiences through our MNTN Matched technology and then directly attribute each view to a purchase or other action. Marketers can set performance goals, such as return on ad spend, and our algorithms continuously optimize a campaign to achieve those goals. Our company has experienced rapid growth due to the robust performance our platform delivers to customers, with the number of PTV Customers increasing from 142 in 2019 to 2,225 in 2024, representing a compound annual growth rate of 73.4%.”