Mixed Martial Arts rolls out BJJLink.com software to power franchise growth

Mixed Martial Arts Group (MMA) announced an update on the expansion of its strategic technology partnership with UFC Gym Group who have selected BJJLink.com as the official gym management software platform for all new UFC GYM BJJ franchise studios. This extension of the existing Software-as-a-Service agreement follows UFC GYM’s global expansion announcement in February and solidifies deep alignment between UFC GYM’s fast growing Brazilian Jiu Jitsu program and MMA.INC’s category leading gym software. This announcement capitalizes on the growth in BJJ, reinforced by UFC’s recent launch of their new premier BJJ live event series, UFC BJJ 1 and 2. BJJLink.com powered by MMA.INC’s Martial Arts Technology, will serve as the digital backbone of UFC GYM’S new BJJ franchise studios. Designed specifically for “martial arts first” businesses, the platform equips franchisees with a modern, “all in one” operating system that streamlines member management, drives revenue and member engagement, and unlocks new monetization opportunities for gyms. Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful “all in one” platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus on member experience.