MidWestOne appoints Paul Ho-Sing-Loy as CIO, Elda Macias as CMO

MidWestOne Financial Group announced the hiring of three new executive leaders: Paul Ho-Sing-Loy, Executive Vice President and Chief Information Officer; Steve Heimermann, Executive Vice President and Head of Wealth Management; and Elda Macias, Senior Vice President and Chief Marketing Officer. Paul Ho-Sing-Loy joins MidWestOne from Lakeland Bank, where he served as Executive Vice President and Chief Information Officer. Steve Heimermann joins MidWestOne from Northern Trust Corporation where he was a Senior Vice President and Regional Senior Investment Officer. Elda Macias joins MidWestOne from Securian Financial where she developed and led a customer experience strategy and practice, with a focus on digital transformation, in addition to responsibility for the U.S and Canadian websites, customer insights, and user experience.