Microsoft makes Copilot available to all advertisers

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, the company announced in a blog post. “The broader momentum we’re seeing for advertising across Microsoft is being driven, in part, by increased volume and engagement on Microsoft Bing and Edge, and Copilot is playing an integral role. As we just reported in earnings, Bing reached over 140 million daily active users and we once again took share across Bing and Edge. Through innovation and partnerships, we’re putting all our assets to work to deliver a meaningful alternative and real monetization opportunity for advertisers and publishers in this new era of AI. Microsoft Advertising is continuing to make strides in empowering businesses of all sizes to unlock the power and potential of this technology.” The company added that “We believe that generative AI can unlock productivity, boost creativity, and provide a real-time intelligent assistant to help you achieve your advertising goals.”