Medigus announces Jeffs Brands entered non-binding LOI with SuperBuzz

Medigus (MDGS) announced that Jeffs’ Brands (JFBR), owned 35.94% by Medigus, has entered into a non-binding letter of Intent, LOI, to collaborate with SuperBuzz, an artificial intelligence company specializing in marketing technology. Pursuant to the LOI, subject to the entry into one or more definitive agreements by the parties, Jeffs’ Brands and SuperBuzz will collaborate on a joint project to create software for Amazon’s (AMZN) advertisement platform, based on AI technologies, designed specifically for Jeffs’ Brands’ stores and brands, as well as opening a new line of service for marketing campaigns. Also pursuant to the LOI and subject to entry into a definitive agreement, Jeffs’ Brands will have the option to invest up to $2 million in SuperBuzz, at its sole discretion, for a period of 90 days following the execution of a definitive agreement. Viki Hakmon, Chief Executive Officer of Jeffs’ Brands, said "We are excited to be partnering with SuperBuzz to take our marketing efforts on Amazon to the next level. With their AI-powered marketing solutions and our data-driven approach, we believe we can deliver more effective campaigns and better results for our brands using a designated mutual software."