JPMorgan placed Mattel (MAT) on “Positive Catalyst Watch” into the Q4 earnings report on February 4 while keeping a Neutral rating on the shares with a $23 price target The firm expects sales and margin upside to estimates with Mattel’s 2025 guidance “favorable to the Street.” In addition, the stock’s valuation “appears solid” based on JPMorgan’s 2025 estimates, the analyst tells investors in a research note. The firm’s Neutral rating reflects declining birth rates and a lack of pricing power, but it expects sales upside in Q4 on fading Barbie headwinds, ongoing strength in Hot Wheels, and improved U.S. consumer sentiment.
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