Mattel, Gap announce new apparel collaboration

Mattel (MAT) and Gap (GPS) announced a new apparel collaboration. "The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel – all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform. Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on the #1 selling toy in the world, Hot Wheels. Gap credit card holders will have the opportunity to access and shop collections online prior to their official launch dates," the companies stated.