Mattel (MAT) and Roblox (RBLX) announced an expanded collaboration to introduce a series of new Roblox titles inspired by some of Mattel’s “most celebrated brands.” The companies said: “Monster High, Mattel’s premier self-published Roblox experience, debuts October 24… Additionally, as first announced at the 2025 Roblox Developers’ Conference, Polly Pocket and Street Sharks are now available on the Roblox License Manager and Licenses catalog, with Matchbox and Rock ‘Em Sock ‘Em Robots coming soon. This program enables IP holders to bring their properties into immersive digital play at scale, giving Roblox developers access to officially licensed assets for gameplay and fan creations.”
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