Marti Technologies begin monetizing ride-hailing service

Marti Technologies has begun monetization of its ride-hailing service. As the only at-scale ride-hailing operator in the country, Marti spent two years growing its ride-hailing business line before announcing that it has begun monetization. Marti is initially monetizing its ride-hailing service in the form of driver subscription packages in which drivers purchase via subscriptions the right to receive ride requests from Marti’s riders. There are currently over 225,000 registered drivers using Marti’s ride-hailing service.