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Mars price hikes positive data point for Hershey, says RBC Capital

RBC Capital says the firm’s channel work indicates Mars told retailers and wholesalers it will be taking a price increase in December. Mars is taking pricing across its entire portfolio, including instant consumables, and RBC’s channel work suggests pricing of 10%-11% on chocolate, 11%-12% on non-chocolate, 16% on gum and 10% on mints, the analyst tells investors in a research note. RBC views this as a near-term positive data point for Hershey.

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