Morgan Stanley notes that Alphabet shared 30-plus new products and features across the five categories of Search, Shopping, YouTube, PMAX, Measurement at Marketing Live, stating that the event “again showed GOOGL‘s AI leadership.” Between this event and I/O, Alphabet’s use cases are “evolving into the GenAI digital assistant we have been waiting for,” contends the firm, which keeps an Overweight rating and $195 price target on the parent of Google.
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