Marimed appoints Matt Truppo as VP, retail sales

MariMed announced that two executives have joined the Company to help drive retail and wholesale revenues and product innovations that meet the needs of today’s cannabis consumer. Matt Truppo joins MariMed as Vice President of Retail Sales, and Jay O’Malley joins the Company as Vice President of Marketing and Research & Development. Truppo will be responsible for maximizing the revenue and profitability of all MariMed-owned and managed dispensaries. He will lead cross-functional teams to open new dispensaries, manage all purchasing and pricing decisions, implement loyalty and other marketing strategies, and ensure that MariMed dispensaries continue to deliver an exceptional customer experience. Prior to joining the Company, Mr. Truppo served as Vice President of Retail in Pennsylvania and Illinois for cannabis operator AYR Wellness.As Vice President of Marketing and Research & Development, Mr. O’Malley will lead the Company’s Trade Marketing team. In that role, he will drive strategies to increase the purchase of MariMed’s products through the wholesale channel. Additionally, while overseeing the Company’s product development efforts, he will identify and translate consumer insights into new and innovative product opportunities. Mr. O’Malley joins MariMed after a distinguished 20-year career at The Boston Beer Company, where he most recently served as Director of Spirits Commercial Operations.