Manchester United signs Qualcomm as shirt partner

Manchester United (MANU) has agreed to an expanded strategic collaboration with Qualcomm Technologies (QCOM) that will see the Snapdragon brand displayed on the front of the club’s famous shirt. Qualcomm Technologies is already a global partner of Manchester United, promoting its Snapdragon brand. Snapdragon processors power premium products from the world’s biggest brands across smartphones, PCs, extended reality glasses, gaming devices, wearables, and connected cars. Under the expanded agreement, Snapdragon will become Manchester United’s front of shirt partner from the start of the 2024/25 season, featuring on the home, away and third kits of the men’s and women’s teams.