Manchester United said that the first ever official Manchester United digital collectible will be gifted to fans by a Tezos-based platform as the Club launches a new Web3 community designed to "educate, reward and unite its global fan base through digital and real-world experiences." This initiative is powered by the Club’s official blockchain, Tezos. These digital collectibles are a set of unique digital assets, commonly referred to as Non-Fungible Tokens, or NFTs. Ahead of their release, tutorials featuring the Club’s Men’s and Women’s team will be shared on Club channels – part of an extensive suite of educational materials aimed at helping fans understand Web3 and how digital collectibles can benefit match-goers and international supporters alike.
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