Magnite (MGNI) and Playwire announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers exclusively through Magnite. The collaboration enables advertisers to programmatically access Playwire’s suite of high-impact ad formats, including Flex Video, Flex Skin, and Flex Rail, across a wide network of pre-certified publishers. These formats are designed to deliver superior performance through enhanced viewability and engagement while maintaining a seamless user experience.
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