Magnite announced it will work with TF1 PUB, French video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB’s list of technology partners to support the TF1 group’s digital acceleration. TF1+ is the leading free French streaming platform with 35M streamers every month. Magnite will integrate into TF1 PUB’s existing advertising stack to help optimize programmatic spend.
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