Magnite announces direct integration with Acxiom

Magnite (MGNI) announced an integration with Acxiom that establishes Magnite as Acxiom’s first programmatic partner for sell side data activation. Advertisers can activate their first-party data and Acxiom’s third-party data directly through Magnite to enhance their addressable buying. Initial testing demonstrates that this streamlined approach to data activation helps reduce costs and aids in eliminating unnecessary fees. This helps maximize ad spend that goes towards working media while maintaining competitive performance.