Truist raised the firm’s price target on Lyft to $15 from $13 and keeps a Hold rating on the shares. The company’s strategy early last year to lean in on pricing, customer experience and product improvements as competitive differentiators bore fruit in Q4, with results showing accelerating growth in rides and rides’ frequency, the analyst tells investors in a research note. A healthier marketplace and sustained momentum quarter-to-date bodes well for Q1, the firm added.
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