Lululemon ‘dupes’ becoming popular on TikTok, WSJ reports

Cheaper alternatives to Lululemon’s (LULU) leggings, known as “dupes” or duplicates, are becoming popular among the younger TikTok crowd, Suzanne Kapner of Wall Street Journal reports. This is becoming a problem for the company that pioneered high-end athleisure and made $100 leggings the norm, according to Kapner. A 22 year-old college student told the paper she now buys her leggings on Amazon (AMZN) for about $30, with the quality and fit is almost identical. “The heightened competition comes as Lululemon has made a series of missteps that have turned off even some of its most devoted fans,” writes the Journal.