LPL Financial announces Christa Carone joins firm as EVP and CMCO

LPL Financial announced Christa Carone has joined the firm as Executive Vice President and Chief Marketing and Communication Officer. Carone leads the firm’s Client and Prospect Marketing, Corporate Communication, Digital & Content Operations, and Brand teams. Carone’s decades of marketing, communication and operational experience within financial services, digital media and advertising technology will help fast-track the evolution of LPL’s brand and go-to-market strategy. She reports to Divisional President, Chief Growth Officer, Rich Steinmeier, and is based in San Diego. “The LPL value proposition for advisors and financial institutions in terms of affiliation optionality, products and platforms, and business support has never been stronger,” said Steinmeier. “Christa’s extensive leadership and experience in the marketing, fintech and operations space, as well as her entrepreneurial mindset and understanding of marketing as a key growth driver, demonstrate that she’s the right leader to help us tell that story and deliver impactful marketing strategies that build awareness and engagement.”