As the next step in scaling the Lowe’s One Roof Media Network platform capabilities and advertising services, Lowe’s announced its retail media network’s advertising sales and operations departments will move in-house, effective Jan. 31. This move will allow Lowe’s One Roof Media Network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe’s shoppers.
Published first on TheFly
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