Lowe’s to move One Roof Media Network’s ad sales, operations in-house

As the next step in scaling the Lowe’s One Roof Media Network platform capabilities and advertising services, Lowe’s announced its retail media network’s advertising sales and operations departments will move in-house, effective Jan. 31. This move will allow Lowe’s One Roof Media Network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe’s shoppers.