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Lowe’s launches ‘MyLowe’s Rewards’ designed for DIY customers

“Lowe’s now has a first-of-its-kind loyalty program designed for DIY customers to help them save on items they need for their homes now and earn rewards toward what they want next. The all new MyLowe’s Rewards offers a seamless and rewarding shopping experience with exclusive perks for members. Plus, customers who shop with their MyLowe’s Rewards Credit Card will save 5%? every day on eligible purchases, receiving the most value and rewards compared to any other payment type.”Lowe’s has been serving DIY customers for more than 100 years, and now we’re rewarding their longtime loyalty by offering even more value when then they shop with MyLowe’s Rewards,” said Marvin Ellison, Lowe’s chairman and CEO. “We created this loyalty program with their home improvement needs in mind, just as we did with the MVPs Pro Rewards program for our Pro customers. With MyLowe’s Rewards, Lowe’s is now the only national home improvement retailer with distinct loyalty offerings that cater to both Pro and DIY customers,” added the company in a release, earlier on Wednesday.

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