Loop Media announces Microsoft Advertising created CTV OOH

Loop Media (LPTV) announced Microsoft (MSFT) Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home or OOH. This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH, CTV, Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.