LiveRamp announces expanded partnership with Pinterest

LiveRamp (RAMP) announced an expanded partnership with Pinterest (PINS) to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers will be able to reach their customers on Pinterest with seamless activation on RampID, LiveRamp’s pseudonymous, people-based identifier. The partnership between LiveRamp and Pinterest now spans: the U.S., Canada, and Mexico; South American markets of Argentina and Brazil; select European markets; and APAC markets of Australia, New Zealand, and Japan. Today marketers, including all users of LiveRamp’s Data Collaboration Platform, will be able to easily activate Pinterest as a destination via LiveRamp.