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Linnartz an ‘interesting choice’ to head Under Armour, says William Blair
The Fly

Linnartz an ‘interesting choice’ to head Under Armour, says William Blair

After Under Armour (UAA) announced the "surprising choice" of Marriott’s (MAR) Stephanie Linnartz as its new CEO, William Blair analyst Sharon Zackfia called Linnartz "an interesting choice" to head Under Armour, though added that she has some inherent worries on how the "partnership" between her and Plank will play out. The analyst, who looks forward to hearing Linnartz’s plans for accelerating the company’s growth trajectory, reiterates an Outperform rating on Under Armour as she remains optimistic that the repositioning of the brand has "set the stage for meaningful and consistent revenue growth."

Published first on TheFly

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