Lifeist Wellness shares update on upcoming brand refresh for Mikra Cellular

Lifeist Wellness (LFSWF) shares an update on the upcoming brand refresh and product expansion for its U.S. biosciences subsidiary, Mikra Cellular Sciences. The company said, “Key Highlights: Complete brand refresh, including updated logo, packaging, and branding across all assets; Optimization of Mikra’s business model, streamlined marketing funnel, enhanced customer experience, and implementation of advanced eCommerce automation to drive efficiency and growth; Expansion of the product portfolio, including three new products and one reformulated offering; Further growth into the cognitive health space with the Jose Bautista Collection; Expanding into electrolytes, a fast-growing product category in health and wellness; Repositioning Mikra as a key athlete collaboration platform.”