Life360 initiated with a Buy at Stifel

Stifel initiated coverage of Life360 with a Buy rating and $37 price target. The analyst views Life360 as a “highly differentiated” product aimed at keeping families, pets, and things safe. The Life360 product is competitively priced relative to the value it provides and its products are device and operating system agnostic relative to its competition, the analyst tells investors in a research note. The firm believes the company has the ability to take price over time as a result, while the international expansion of its “triple-tier” options will move the dial in the near-term.