La Rosa Holdings intends to white label its proprietary artificial intelligence system, JAEME. JAEME, part of La Rosa’s My Agent Account, was launched in October 2023. It is a real estate AI assistant created to support and inspire real estate agents with personalized content to enhance marketing, efficiency, and sales. JAEME experienced a remarkable 92.6% increase in utilization from October 2023 to March 2024, demonstrating substantial growth in user engagement. This rise suggests that more individuals are actively using the system. The Company believes that this growth is driven by factors such as increased awareness, improved features, and effective marketing efforts, and indicates a growing user interest and stronger adoption of the system over time.
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