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Kroger prospects bolstered by affordable brands, says Argus

Argus analyst Chris Graja keeps a Buy rating and $66 price target on Kroger (KR) after its Q2 earnings beat and announced divestiture plan to complete its merger with Albertson’s (ACI) that is expected to be closed in early 2024. The firm remains positive on Kroger thanks to its affordable private brands, strong customer analytics, and a growing emphasis on fresh foods, as well as by the convenience of online ordering and curbside pick-up at virtually all of its stores, the analyst tells investors in a research note.

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