Kraft Heinz and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1M potential new points of sale across LATAM for the company, specifically to enhance its footprint in Mexico, Colombia and Peru. The new LATAM deal is designed to be the catalyst to help Kraft Heinz realize its Emerging Markets strategy by increasing points of distribution and expanding the number of items available to retailers in the region.
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