Kraft Heinz announces launch of FUNdamental Textbooks

Kraft Heinz’s kids’ brands are getting into the book business with the launch of the new FUNdamental Textbooks. Each book delivers a ‘lesson’ on Jiggleometry, Nibbleomics, Slurpstory and Stackonomy, while providing a dsurprise snack via hollowed out pages featuring brands kids know and love. The book series was created to infuse excitement, engagement, and playfulness into learning. Starting today, the books will be available for parents at www.fundamentaltextbooks.com with no purchase necessary, while supplies last. For every book claimed, Kraft Heinz will donate $10 to First Book, a non-profit organization that works to remove barriers to education and level the playing field for kids in need so that every child has access to a quality education. In addition, Kraft Heinz is making a one-time donation of $50,000 to First Book.