Kellogg announces names for snacking business, North American cereal business

Kellogg Company unveiled the names for the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal. The names will go into effect in connection with the spin-off of the North American cereal business, which Kellogg Company intends to complete by the end of 2023. While the company names will change upon spin completion, the "Kellogg’s" brand will remain on product packaging of both companies around the world, the company stated. The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named "Kellanova." The North American cereal business will be named "WK Kellogg Co." Steve Cahillane, Kellogg Company’s Chairman and Chief Executive Officer, and future Chairman and Chief Executive Officer of Kellanova, said: "The name Kellanova signals the company’s ambition for the future, building on the strong brand equity and legacy built over the past 117 years as Kellogg Company." Gary Pilnick, Chief Executive Officer Designate of WK Kellogg Co., said: "The name WK Kellogg Co honors the legacy of founder W.K. Kellogg, celebrating his spirit of innovation and entrepreneurship. At the same time, we are looking forward, focused on propelling the company into the future. We eliminated the use of periods in the name to signal the start of a new, unwritten chapter." Kellanova will trade on the New York Stock Exchange under the ticker symbol "K." Ticker and exchange information for WK Kellogg Co will be announced in the coming months, the company noted.