Jupiter Wellness executes asset purchase agreement with GBB Drink Lab

Jupiter Wellness executed an Asset Purchase Agreement with GBB Drink Lab. As per the Agreement, all operating assets related to GBB Drink Lab, including the Safety Shot beverage, will belong to Jupiter Wellness. Safety Shot creates a new product category for rapid alcohol detoxification in the fast-growing hangover remedy market. Safety Shot is protected by a number of issued and pending patents covering composition of matter and methods of use. The company said, “Created by a doctor and validated by research, Safety Shot helps your body break down alcohol faster while aiding in recovery and rehydration. The product is formulated with scientifically proven ingredients that stop your body from absorbing alcohol into your blood, reducing your Blood Alcohol Content and getting you out of an intoxicated state.” The Safety Shot business segment alone is forecasted to produce approximately $25M in revenues and $4M in net income by first quarter of 2024 for Jupiter Wellness with accelerated top and bottom-line contributions thereafter. Jupiter Wellness believes that it is well-funded and has the capability to take the purchased patents and provisional patents from the Company and bring them to market. Jupiter will deploy a multi-channel strategy designed to dominate e-commerce and quickly win retail shelf space.