JPMorgan launches digital media business Chase Media Solutions

JPMorgan this morning announced the launch of Chase Media Solutions, the bank’s new digital media business. Chase Media will provide brands “with the ability to connect directly with the financial institution’s 80 million customers.” The company said, “Chase Media Solutions serves as a key conduit for brands, connecting them with consumers’ personal passions and interests. In turn, Chase customers benefit from personalized offers and the ability to earn cash back with brands they love or are discovering for the first time. As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities.”