The Fly

Jones Soda engages Empire Marketing to grow Kroger partnership

Jones Soda announced that it has engaged the services of food broker Empire Marketing Strategies to expand its existing relationship with Kroger stores. More than 2,000 Kroger-owned stores nationwide currently carry core Jones Soda items, including top-selling flavors in single bottles and multi-packs as well as Jones’ rotating series of limited-edition Special Release flavors. Distribution spans all stores operating under the Kroger brand as well as hundreds operating under the Dillon, Fred Meyer, Frys, King Soopers, Ralphs, Roundy’s, Smiths and QFC banners. Empire is now responsible for the management of Jones Soda and its sister Lemoncocco brand at the Kroger general office, store and division levels, including efforts to increase Jones’ brand assortment in-store across all Kroger divisions.

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