Sabre (SABR) announced the multi-year renewal of JetBlue’s (JBLU) SabreSonic PSS agreement. The agreement also extends the carrier’s long-term distribution agreement to continue offering its content on the Sabre GDS. Sabre will help JetBlue deliver a more tailored customer experience and capture additional revenue opportunities through its PSS. Through the Sabre GDS travel marketplace, JetBlue will distribute its flights and services to Sabre’s extensive global network of travel buyers. This will allow Sabre-connected corporate, leisure and online travel agency subscribers to deliver even more choice and value to their travelers.
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