J.M. Smucker (SJM), which last year agreed to a $5.6B deal for Twinkies maker Hostess Brands, is working with Goldman Sachs (GS) to gauge interest from potential buyers of Voortman Bakery in a deal that could value the cookie and wafer brand at more than $350M, people familiar with the matter told Reuters’ Abigail Summerville.
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