Irwin Naturals completes acquisition of Ketamine Media

Irwin Naturals announced the acquisition of Keta Media dba Ketamine Media as of March 17, 2023. The agreement with Ketamine Media was initially announced on September 29, 2022. The acquisition, which was completed on March 17, 2023, represents two significant milestones in Irwin’s growth strategy for its Emergence clinics in the mental health industry. Firstly, the acquisition is anticipated to have a positive impact on the company’s annualized EBITDA. Secondly, the addition of this premier marketing agency showcases Irwin’s capacity to attract top-tier talent as it aims to establish the world’s largest network of psychedelic mental health clinics This acquisition empowers Irwin Naturals to broaden its presence in the burgeoning ketamine therapy market and offer a diverse array of innovative marketing solutions to support the company’s products and services. Through this acquisition, Irwin plans to expedite the establishment of new potential clinic locations and harness Ketamine Media’s expertise to enhance utilization rates at its existing and future Emergence clinics. The total consideration at closing will be paid in cash, including the assumption of certain debts of Ketamine Media.