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Intuit new trove of data expected to be valuable to advertisers, says Stifel

Stifel analyst Brad Reback reiterated a Buy rating and $475 price target on Intuit after AdWeek published a piece citing Dave Raggio, Intuit VP of U.S. Acquisition Marketing, that highlights the company is launching a small-business focused media network called SMB MediaLabs. The firm said that the new offering will let advertisers use a range of digital media formats to reach perspective clients, and the data will be anonymized and aggregated with no personally identifiable or financial data. Stifel added that, until now, Intuit’s real-time data have been used for internal operational purposes, but are now being monetized in a new and innovative way with advertisers.

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