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Interpublic Group price target lowered to $38 at BofA

BofA cut the firm’s price objectives by 2%-13% across the agency peer group citing recent interactions with management teams, negative read-through from peers exposed to marketing spending, and deteriorating leading indicators. The firm’s below-consensus forecasts on Omnicom (OMC) and WPP (WPP) prompt the firm to remain at Underperform on both. Buy-rated Interpublic (IPG), on which the firm lowered its price target to $38, “could disappoint again at 3Q23 results,” but 2024 looks “favourable,” the analyst tells investors.

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