Integral Ad Science, Twitter launch Tweet-level brand safety insights

Integral Ad Science and Twitter announced the launch of third-party brand safety and suitability measurement on Twitter in the U.S. With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed, the companies say. This advancement now provides Twitter advertisers with reporting that is aligned with Global Alliance for Responsible Media brand safety and suitability risk categories. For broader analytics, advertisers can access campaign-level reporting for overall metrics.