Integral Ad Science (IAS) announced plans to expand into China to enable global advertisers with invalid traffic, fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a subsidiary in China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond China’s borders. This expansion will support IAS’s long-term international expansion strategy, solving a key challenge for advertisers looking for comprehensive measurement coverage across all markets.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on IAS:
- JMP Securities digital advertising analyst hold analyst/industry conference call
- 3 Best Stocks to Buy Now, 11/15/2024, According to Top Analysts
- Integral Ad Science Releases Financial Outlook Updates
- Integral Ad Science price target lowered to $16 from $18 at Truist
- Integral Ad Science price target lowered to $16 from $18 at Craig-Hallum