Integral Ad Science partners with X on pre-bid brand safety and suitability

Integral Ad Science announced an exclusive partnership with X, formerly known as Twitter, to provide advertisers with its “industry-leading” pre-bid Brand Safety and Suitability product across the social media platform. “At X, balancing free expression and platform safety is our number one priority – and we are proving these two things are not at odds. Growing our partnership with IAS offers brands a new level of protection and transparency as they continue to grow on X,” stated Linda Yaccarino, CEO, X.