Craig-Hallum analyst Jason Kreyer initiated coverage of Integral Ad Science with a Buy rating and $18 price target. The firm believes IAS capabilities like brand safety and verification will continue to resonate with ad buyers given the ability to improve ROI and eliminate inefficient ad spend channels, the analyst tells investors in a research note.
Published first on TheFly
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Read More on IAS:
- Integral Ad Science price target raised to $11 from $10 at Barclays
- IAS Reports Fourth Quarter and Full Year 2022 Financial Results
- Integral Ad Science sees FY23 revenue $453M-$463M, consensus $458.75M
- Integral Ad Science sees Q1 revenue $102M-$104M, consensus $96.3M
- Integral Ad Science reports Q4 EPS 7c, consensus 1c
