Instacart lowered member minimum basket size for free deliver to $10

Instacart (CART) said in its earnings release: “We continue to innovate to put even more distance between us and other marketplaces. Recently, we lowered our minimum basket size for $0 delivery fees from $35 to $10 for Instacart+ members, which makes it even easier for members to turn to our service when they just need an item or two. This is the lowest minimum in the industry, and we’re able to offer this because of our cost-to-serve efficiencies, like often having multiple orders at the same store, at the same time. Early data shows it can help increase order frequency, drive incremental GTV, and further strengthen Instacart+ adoption.”