Instacart launching ‘Fizz’ alcohol-ordering app, Bloomberg reports

Instacart (CART) is launching a new app, Fizz, focused on group orders of drinks and party snacks, with a flat $5 delivery fee and a rewards program for brands, Bloomberg’s Natalie Lung reports. The app allows multiple users to contribute to one order, pay for their own items, and have them delivered together, catering to a “completely underserved” use case. Fizz is part of Instacart’s effort to diversify beyond its typical demographic and attract price-conscious younger users, who may eventually use Instacart as their “lives evolve.”