Instacart (CART) and Google (GOOG, GOOGL) announced Google Shopping ads are now accessible to Instacart’s advertising partners, leveraging the company’s retail media data. With this expansion, CPG partners on Instacart, including Danone’s Oikos, Kraft Heinz brands: Kraft, Lunchables, Oscar Mayer, and Philadelphia, as well as Publicis Media’s CPG clients can activate Google Shopping ads, powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers’ hands in as fast as an hour.
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