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Instacart, Geissler’s Supermarkets announce partnership

Geissler’s Supermarkets, a seven-store IGA retailer with locations in Connecticut and Massachusetts, and Instacart announced a new partnership to bring Caper Carts, Instacart’s artificial intelligence-powered smart carts, to all seven Geissler’s locations, replacing a majority of their traditional shopping carts over the coming months. Caper Carts use computer vision and AI to automatically identify items as they’re placed in the cart, and Geissler’s will deploy them to transform the traditional checkout experience, allowing customers to bag as they shop and pay from wherever they are in the store. Customers will be able to use their loyalty account on the carts, giving them access to personalized promotions and savings as they shop. Geissler’s was recently named “Retailer of the Year” by the Connecticut Food Association.

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