Instacart acquires e-commerce solutions provider Wynshop

Instacart (CART) announced its acquisition of Wynshop, a provider of e-commerce solutions for leading grocers and retailers, including Wakefern, Pattison, and more than a dozen more across North America and abroad. “The acquisition of Wynshop builds upon Instacart’s relationships with retail partners and reinforces Instacart’s continued commitment to providing retailers with cutting-edge tools and technologies that help drive their business growth. By bringing together both organizations’ expertise and deep retailer relationships, Instacart aims to strengthen its enterprise solutions and empower more retailers to enhance their online experiences and further engage their customers,” the company stated. “Wynshop will initially operate as a wholly owned subsidiary of Instacart and Instacart will not immediately recognize GTV from Wynshop. Over time, Instacart expects to expand more of its enterprise technology solutions to Wynshop’s partners, including its e-commerce, advertising, fulfillment, and in-store solutions,” the company added.