9amHealth and Instacart announced a partnership that integrates Instacart Health Fresh Funds stipends for nutritious food into 9amHealth’s diabetes, weight, and heart health programs. The partnership aims to address the root causes of health problems like diabetes and obesity by expanding access to nutritious foods using Instacart’s platform. Incentivizing healthy eating with actionable dietary guidance and convenient food delivery supports a preventive approach and can reduce the need for more costly treatments like the increasingly popular GLP-1 drugs. Additionally, actionable dietary guidance and convenient food delivery support lasting behavior changes, improving health outcomes and reducing overall care costs. As part of 9amHealth’s care plans, members can access a team of specialists, including dietitians, who curate meal plans and provide education based on each member’s health conditions. Members then use a digital Fresh Funds stipend, funded by employers and health plans, to purchase their prescribed foods from local grocers on Instacart. Since the Instacart partnership launched, 9amHealth has seen a 161% increase in enrollment and a 57% rise in overall member engagement compared to programs not utilizing Instacart Health Fresh Funds.
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